Porter + Guide, a wealth management firm founded in early 2022, specializes in retirement planning with a unique focus on helping clients financially prepare to achieve their “bucket list” goals. Their approach redefines traditional retirement planning by prioritizing meaningful experiences and long-term aspirations.

I was tasked with creating a brand identity for Porter + Guide that reflects their core values of exploration, authenticity, and intentionality. The brand needed to portray a premier, high-end choice in wealth management, standing out as a fresh alternative to the conventional retirement planning experience.