The University of Connecticut has produced Rhodes Scholars, Nobel laureates, Olympians, astronauts, entertainers, business and political leaders, and even the inventor of the wiffle ball. Yet the university is mostly known for its dominance on the court. People weren’t seeing the full picture—so it was time for a reintroduction.

As part of the Out of the Blue campaign, I helped UConn showcase its broader impact through a digital experience. This project included the design and development of a campaign microsite, highlighting key research and impact stories, as well as a bold ‘takeover’ of the university’s main website landing page to amplify the campaign’s message to a wider audience.