JMS Customs is a motorcycle garage in Fayetteville, Arkansas specializing in vintage motorcycles — namely Japanese bikes from the ‘60s and ’70s. It offers custom motorcycle builds, vintage motorcycle restoration, parts fabrication, and service & repair.

Founder Jan Sallings was a young man before these motorcycles were considered vintage, and they’ve held a place in his heart ever since. Finally retiring from his day job, he planned to devote himself fully to the garage. Although a number of JMS Customs builds had received international acclaim through publications and social media, the garage didn’t have an identity or a website.

JMS Customs needed an identity to distinguish itself as a garage. It also needed a website to provide information about the garage, legitimize it, list its services, showcase its portfolio, and provide a clear means of communication for users.