The City of Lowell, Arkansas
A logo and identity for a growing city.
Branding & Identity
Logo Design
Northwest Arkansas (NWA) is a metropolitan area and region encompassing four of the ten largest cities in the state: Fayetteville, Springdale, Bentonville, and Rogers. It boasts a booming economy, an abundance of employment opportunities, a variety of activities and entertainment, a diverse population, and progressive attitudes.
Lowell, Arkansas is a smaller city in NWA that has begun to experience growth of its own. The four principal cities of the region form a rectangle, and Lowell is conveniently located right in the center of it, no more than a 15-minute drive from any of NWA’s major employers or attractions. Its ideal location, abundant housing, affordable cost-of-living, and close-knit community have made Lowell a popular commuter town in the region. However, the city is so much more than just a commuter town. Lowell needed a new logo and visual identity that represented the city not only as a city of convenience, but as a great city to live in.
